About and For with Adjectives

About and For with Adjectives About and For with Adjectives About and For with Adjectives By Maeve Maddox The ongoing post on energized for made me feel that a rundown of descriptors that take about and for may be valuable. for energetic for cheerful for (as in Im upbeat for you since you have succeeded.) restorative for inadmissible for about inflexible about energetic about abundant about elated about amped up for thrilled about careless about watched about naïve about cheerful about (as in Im upbeat about my advancement.) angry about learned about meddling about excited about phobic about eased about pretentious about unclear about Here are a few citations from papers: Sharks Evander Kane energetic for first end of the season games in ninth season Panthers mentor Doug Marrone upbeat for Bills, however wont dig into his odd exit from Buffalo. Such a declaration is improper. In the event that the Captain decided the plane was unsatisfactory for the flight, it is their duty and Quarry neighbors perturbed about dumping, water quality. Benton Township occupants close to the Rocky Ridge Development quarry are vexed about Detroit Lions veteran players are amped up for first-round draft pick Frank Ragnow. He took rages at both focus and left gatekeeper at youngster Kristin Higgins was unyielding about not pushing girly generalizations on her little girl, and painted her room in shades of green. Higgins later Need to improve your English quickly a day? Get a membership and begin getting our composing tips and activities day by day! Continue learning! Peruse the Writing Basics classification, check our mainstream posts, or pick a related post below:Creative Writing 101One Fell SwoopHow Long Should a Synopsis Be?

The Problem with Evil. Essay -- essays research papers

                                                       Arevalo 1 Michael Arevalo Theory/Extra Credit 02-03-02 The Problem With Evil      The Problem With Evil alludes to the announcement; "No fiendish happens to a decent individual in this life or after death". The current inquiry alludes to the announcement being exact or not. Contingent upon how you characterize the words; â€Å"good†, and â€Å"person†, this announcement might be understood as incorrect or exact.      We should initially characterize the words â€Å"good†, and â€Å"person†. The American Heritage characterizes â€Å"good† as being; (1a) â€Å"Virtuous; Valid or True†. It likewise characterizes â€Å"person† as; (2a) â€Å"Self; the character of a human being†. Anyway the Dictionary additionally has these elective definitions: great †(1b) â€Å"Genuine; Real†: individual †(2b) â€Å"the living body of a human being†. On the off chance that you are to accept definition (2a), that there is a whole other world to an individual than the physical body, our announcement being referred to could be viewed as precise. The idea or thought to be â€Å"true†, and additionally the â€Å"personality of a human being† is an idea. These ideas are always evident or invariable (endless). Our capacity to get mindful of these ideas may represent somet...

New Student Series Part 5 Vipul Nanda COLUMBIA UNIVERSITY - SIPA Admissions Blog

New Student Series Part 5 Vipul Nanda COLUMBIA UNIVERSITY - SIPA Admissions Blog Please say hello to Vipul Nanda, our next student in our new-student introduction series.  Vipul is from New Delhi, India, and received his admissions letter at 5:00 a.m. He immediately  contacted his parents and brother to give them the good news before falling back asleep. By the time he was ready for the workday, there was nothing you could do to remove the smile from his lips as he thought about the opportunities that awaited him at SIPA. Read the rest of his story below. Full Name: Vipul Nanda Program: Master of International Affairs Concentration: International Security Policy Specialization:  International Conflict Resolution Anticipated Graduation Year: 2017 Hometown: New Delhi, India Undergraduate university, major and graduation year: Delhi University, Business Economics (Honors), 2011 What’s your professional background? I worked with the Development Advisory Services of Ernst Young (EY), India for 3 years and 8 months. Our work focused primarily on the not-for-profit sector. During my tenure at EY, I worked on issues, such as aid effectiveness, human rights, governance across Afghanistan, Bangladesh and India. My work involved internal control reviews, monitoring and  evaluation, documentation for clients including UNDP, UN Women, SIDA, GFATM, etcetera. Did you apply to SIPA to change careers or to gain experience in a career path you already have experience in? It’s a combination of both; a change in career and to gain experience in my current career. In my professional career I haven’t worked on projects pertaining to international security. However, my professional experiences provided me with an understanding of the vulnerable socio-economic-cultural fabric of conflict-afflicted countries. What was your reaction when you found out you were accepted to SIPA? I was sleeping when I received an email notification from Columbia at five  in the morning!! It was with great anxiety I logged on to the website and saw the result. The first reaction was a deep sigh of relief â€" vindication of the hard work I had put in in the last few years. I informed my parents, who were in Sri Lanka for a vacation and my brother in USA, and went back to sleep. However, the entire day at the office, I couldn’t stop myself from smiling continuously. Why did you say yes to SIPA? Location and curriculum!! The unparalleled exposure which NYC would provide and the comprehensive course list catering to my requirements were the two primary reasons I opted for SIPA. What do you most look forward to as a graduate student at SIPA? I most look forward to taking courses from my specialization and concentration. These courses cover topics which have captivated me for the last so many years, and consequently, I have been desirous of studying them for the last 5-6 years. Do you have any apprehensions about starting graduate school? There is just a lot of excitement!! Being an international student, I am looking forward to the challenges involved in settling in a new city. What are your goals after SIPA? I want to work at an international non-profit organization working in field of conflict resolution. If you could change one small thing about your community, country or the world, what would it be? I want my community, country and the world to believe more in themselves and in their ability to achieve what they want. Tell us something interesting about yourself: According to my friends, I resemble Chetan Bhagat (an Indian author). If youd like to participate in the series, please email us at  sipa_new@columbia.edu  to share your personal admissions story,  what your summer vacation will entail/did entail, or anything else you think your peers would enjoy reading about! You may submit a blog post of your choosing, or submit the  New Student Survey  with pre-populated questions to get you started. And don’t forget  to submit  a photo or two to help us visualize your story! (And when your post is published, Ill also tag you on social media if you include your  profile  URLs.)

Starbucks - A Public Relations Campaign - Free Essay Example

Sample details Pages: 4 Words: 1204 Downloads: 5 Date added: 2017/06/26 Category Public Relations Essay Type Narrative essay Level High school Did you like this example? Starbucks Public relations being a communication process with mutual benefits in mind. The parties whose mutual benefit is under consideration may be but not necessarily an organization on one end and general public at the other. As a management function the public relations also include foreseeing and analyzing public thinking and public reactions that might influence upon the functioning of organization whether in a favorable or disconfirming way. It also involve the internal analysis of the management at all levels with respect to its policies, strategies, actions and other function taking into account the organizationà ¢Ã¢â€š ¬Ã¢â€ž ¢s social responsibilities. In ascertaining the role of public relations an example or rightly a case study would do the best. The California Department of Education aimed at educating parents and caregivers to the children regarding importance and role of quality of care given to their children. The basis was to make known to parents what institutes the quality care for their child and how it can be assured (Manning, 2008). The aim of this PR campaign is summarized in a question that how you communicate the importance of quality child care to the parent, followed by encouraging parents to take steps or more precisely the right step towards attaining the quality child care. The search for a quality child care is a difficult task. Merely, finding the right location for the child is a hectic job for the parents as probing a licensed caregiver who may also be capable of meeting standards that constitute high quality care for the child (Hymel, 2014). This, as parents, maybe the most important decision they can made about their child. However, a research reveals that a number of parents are not even aware of the factors that would build the foundation for quality care or the questions they need to ask the care providers while interviewing them. As the judgment can be made that finding an appropriate chil d care is a difficult and lengthy process and case studies and surveys also revealed the same fact, the Ogilvy PR designed a PR campaign emphasizing on taking the à ¢Ã¢â€š ¬Ã…“Right Stepsà ¢Ã¢â€š ¬Ã‚  when it comes to finding a quality care provider. The campaign was launched in English and Spanish employing tools of both advertising and PR strategies with the aim of motivating parents to opt for the resources for locating quality child care. A website was created that that purposed to educating parents on all what fall in purview of quality care for the child (Mullins, 2009). The website include the reason or the need for quality child care, the steps to be taken for searching quality care, list of recommended providers and provider finder facility available with the site. A special child care resource guide book was formed, and awareness regarding local child care resources with referred licensed organization were also make known to the public and parents. This PR campaign wa s supported by various partnerships established with the various accredited organizations like American Academy of Pediatrics (Kaufman Collins, 2009). The efficacy of the campaign was ensured by choosing between two major languages that is English and Spanish. The most easily accessible resource internet was employed as the basic tool by launching a website. In urging parents both the à ¢Ã¢â€š ¬Ã…“whatà ¢Ã¢â€š ¬Ã¢â€ž ¢ and à ¢Ã¢â€š ¬Ã…“whyà ¢Ã¢â€š ¬Ã‚  conceptual approaches adopted. First they were educated about the why it is important to look for better and credible child care and then what steps involved in getting the goal done publicized. Finally the à ¢Ã¢â€š ¬Ã…“howà ¢Ã¢â€š ¬Ã‚  factor by referring to local licensed quality care providers and listing the available providers with localities mentioned helping parents in reaching the target provider fast and accurately (Han Zhang, 2009). The results were welcoming too. In a period of three years the campaign was able to fetch more than 148 million audience imitations with an added value of more than $854,000. The phone calls received by 1-800 in connection of child care increased by 59 percent. The awareness regarding available child care resources were also increased by a percentage of 14 (Prabhakar et al., 2013). Now returning back to the definition of PR that values the mutual benefit and taking the case as a whole. There are also two parties where The California Department of Education (CDE) is an organization and parents are the general public at large. The mission of the CDE is to educate parents about what is quality care for their children and why it is necessary for their children finally how they can achieve the quality care for the child. Succeeding in its aim is the benefit for CDE and the benefit for the other party that is parents will accrue in success of CDE campaign making a win-win situation. The concept of mutual benefit further be diagnosed as may not involving a money value to the organization going for PR campaigns. As in the case, apparently no monetary benefit accruing to the CDE observed. Second a PR campaign might have nothing to do with the image building or advertising of the organization initiating it. A PR campaign may have several social or citizenship issues hanger on with it. In our case study the basic purpose of the campaign was to make parents aware about high quality care needs of their child with no CDEs own advertisement or image building motive involved. PR may or may not be a departmentà ¢Ã¢â€š ¬Ã¢â€ž ¢s function within the organization and an outsourcing for the same can be done effectively and successfully. Likewise the PR does not need to be a person or group of persons who are envisioned to interact or deal directly with the people or targeted group of people. Web based PR campaigns can be even or more effective in fetching desired results associated with a PR campaigns. Unlike an advertising campaign that can a fford breaks PR is usually a continuing and persistent process and bound to get result over a long period of time. A short term PR policy will not be as effective as that of an advertising campaign. PR has a positive and unquestionable role in modern life with its wide applicability from business to their targeted markets and from Government organizations to general public. References Han, G., Zhang, A. (2009). Starbucks is forbidden in the Forbidden City: Blog, circuit of culture and informal public relations campaign in China. Public Relations Review, 35(4), 395-401. doi: https://dx.doi.org/10.1016/j.pubrev.2009.07.004 Hymel, K. (2014). Do parking fees affect retail sales? Evidence from Starbucks. Economics of Transportation, 3(3), 221-233. doi: https://dx.doi.org/10.1016/j.ecotra.2014.08.001 Kaufman, L., Collins, A. W. (2009). Starstruck in Starbucks Asks Lloyd. In L. Kaufman A. W. Collins (Eds.), Produce Your Own Damn Movie! (pp. 131). Boston: Focal Press. Mann ing, P. (2008). Barista rants about stupid customers at Starbucks: What imaginary conversations can teach us about real ones. Language Communication, 28(2), 101-126. doi: https://dx.doi.org/10.1016/j.langcom.2008.02.004 Mullins, C. D. (2009). Supply and demand in the decision-making process of pharmaceutical consumers: The starbucks versus dunkin donuts dilemma. Clinical Therapeutics, 31(8), 1858. doi: https://dx.doi.org/10.1016/j.clinthera.2009.08.013 Prabhakar, A. M., Harvey, H. B., Wicky, S., Hirsch, J. A., Thrall, J. H., Oklu, R. (2013). Whats Brewing: How Interventional Radiologists Can Learn From the Reinvention of Starbucks. Journal of the American College of Radiology, 10(8), 559-561. doi: https://dx.doi.org/10.1016/j.jacr.2012.12.021 Don’t waste time! Our writers will create an original "Starbucks A Public Relations Campaign" essay for you Create order

Animals Companions, Not Research Tools Essay - 1437 Words

Animals are used for companionship and entertainment. They are also used as tools for medical research. There is an ongoing debate about whether animals have rights and moral status. Wilson (2010) asks, â€Å"What place should non-human animals have in an acceptable moral system?† (para. 1) There is also debate in the medical community about the effectiveness of using animal models in place of humans. According to C. Ray Greek Jean Swingle Greek (2000), â€Å"†¦ animals are not isomorphic with humans.† Isomorphic is the scientific name for the â€Å"one-to-one correspondence between all elements in two or more living systems.† (page 89) There are other methods of research available. If animals and humans differ on a cellular level, why are†¦show more content†¦Aristotle believed that†¦there is a natural hierarchy of living beings. The different levels are determined by the abilities present in the beings due to their natures. (Animals and Ethics) However, those who subscribe to the philosophy of moral equality would argue that if we judge animals based on ability then we would have to judge humans on different levels as well. Would it be okay to treat an infant the same as a nonhuman animal because its abilities were at the same level? It is hard to deny animals moral status if you look at it from the moral equality standpoint. Is research on animals justified? Both Aristotle and Erasistratus used animals for research. â€Å"Galen, a physician in 2nd-century Rome, dissected pigs and goats and is known as the ‘father of vivisection’.† (lpag-biomed for the layperson) In the mid 1900’s Louis Pasteur discovered that microorganisms where responsible for diseases like chicken cholera and anthrax. He tested his hypothesis on animals and his research helped discover the need for immunizations against infectious diseases. (Botting Morrison, 2002, p.79) The National Institute of Health states that medical research benefits both animals and humans. Research on viruses helped create the Dog parvovirus vaccine. Research dealing with reproduction lead to breeding programs for endangered species. HIV/AIDS research aided the creation of the Cat leukemia vaccine. Animals played an important role in theShow MoreRelatedPost Traumatic Stress Disorder ( Ptsd ) Essay1747 Words   |  7 Pa gesdisorder is no longer just associated with veterans of war, but it has seen an increase in cases where women have been raped or sexually abused, or in children who have witnessed or been the victims of violence. The mental health care provider may use animal therapy as a supplement to medications and therapy, or may use it on its own. Post-traumatic stress disorder (PTSD) is a mental health condition that is triggered by a traumatic event. The person suffering from PTSD may have experienced this firsthandRead MoreNature And Pets On Our Health906 Words   |  4 Pageshealth, they are also known as a companion. Some people are discouraged by animals but could potentially be encouraged by them. Nature can reboot our minds and bodies. Natural environments leave people more relaxed. Both are very effective in their own way. Animals have a significant role in many people’s lives. Animals are also admired as companions. A companion is a person or animal with whom one spends a lot of time or with whom one travels. These companions can affect the quality of our livesRead MorePsychological And Psychosocial Benefits Of Pet Owners879 Words   |  4 PagesMcConnell, Brown, Shoda, Stayton Martin, (2011) did research that showed that psychological health, well-being, and happiness is higher in people who have a pet compared to people who do not have a pet. Owning a pet can provide owners with many direct, material benefits, e.g., scaring away prospective burglars, reducing vermin. There is also evidence that pets can have positive psychological implications, though, the majority of these studies are correlational and involve populations facing considerableRead MoreEssay on Canine Human Relations869 Words   |  4 Pages Is dogs worth to humans simply as mans best friend? Throughout history, dogs have been protectors, companions, and pets. However, science is saying that there is much more to these creatures. Dogs Read Human Expressions, by The Huff Post, and The Doctors Dog Will See You Now, by Melinda Beck explain the scientific connection between dogs and humans. Science shows that dogs interaction with humans makes them more than just pets because dogs interact like human children and canines assistRead MoreThe Global Responsibility Of Recognizing Pandora s Box1124 Words   |  5 Pageswhat we have in nature. Doing so, it becomes clear that engineering and technology which recreates natural elements go too far when progress pushes past questions of ethics and social and ecological effects without sufficient global discussion and research. By way of explanation, it’s helpful to see technology that reproduces or recreates what exists in nature as technology that redefines what is naturally occurring. For example, in fields of biotechnology, bioengineering genes from one organism intoRead MoreDr. Milton s Nutrition And Poultry Husbandry1097 Words   |  5 PagesIntroduction Supplying the proper amount of nutrition for companion birds continues to be a concern for many pet owners and veterinarians today. Many veterinarians see obesity and over and under nutrition as the most prevalent problems facing companion birds (O’Brian, 1988). Many commercial diets for birds are â€Å"rarely scrutinized by scientific and regulatory personal† (Stahl, 2013). Most of the research for commercial feeds are done by private corporations rather than the company that makes andRead MoreGeriatrics : A Short Study1042 Words   |  5 PagesIn a pilot study conducted by Prosser and colleagues, researchers seek to evaluate if companion animals improve mood and quality of life in the growing aging population. The study followed participants for six weeks during after group interactions with therapy or companion animals. The study utilized a convenience sample of 16 females and 2 males at a nursing home. Though the sample is small and lacking in diversity, it is appr opriate for a pilot study. This study utilizes the geriatric depressionRead MoreAnimal Cruelty Essay1481 Words   |  6 PagesFor one to completely understand animal cruelty one must know how animal cruelty is categorized. Animal cruelty was first categorized as a symptom of conduct disorder by the American Psychiatric Association in 1987 (McPhedran; 2008). Conduct disorder is defined as â€Å"a repetitive and persistent pattern of behavior in which the basic rights of others are major age appropriate societal norms or rules are violated† (American Psychiatric Association; 1994 as cited as McPhedran; 2008). To be diagnosed withRead MoreAnimal Testing Should Not Be Banned891 Words   |  4 PagesHumans are Animals Every year millions of animals are burned, tortured and crippled in research that does not even result in safer products for humans. In fact, more than 90% of experimental drugs that are shown to be safe and effective in animals do not work for humans and are considered unsafe. Animal testing is barbaric; the small benefit that may be gained through testing in no way rights the torture these animals are put through. Not only is the testing harmful to the animals, it is extremelyRead MoreUses Of Dogs During The 20th Century913 Words   |  4 Pagesthe use of dogs in working roles, many dogs in the United States today are used purely for companionship. As technology and scientific research have advanced, we’ve discovered the benefits a dog can have on a person’s state of mind. The American Center for Disease Control and Prevention (CDC) lists numerous health benefits to owning a pet. Owning a companion animal has the potential to decrease your blood pressure, triglyce ride, and cholesterol levels. Dogs also require varying amounts of exercise

Dear Stella Free Essays

Dear Stella, I hope this letter finds you well. I am sorry about leaving so abruptly, but I was called away on urgent work. I have been sent to Crythin Gifford by Mr. We will write a custom essay sample on Dear Stella or any similar topic only for you Order Now Bentley to attend the funeral of Mrs. Alice Drablow, I also need to sort though all of her legal documents. Mrs. Drablow lived in a strange little house called Eel Marsh House. To get out to the house you must cross the Nine Lives Causeway, it is only accessible during low tide, otherwise it is covered by water, and impassable. The house is very strange, all on it’s own on a small island separated from the rest of the main land. At first I thought it to be quite beautiful but it has a scary if not dark side to it. Even Mrs. Drablow was a bit strange, she lives alone and no one from the village will speak of her. When I arrived Mr. Daily, the local landowner, took me to the Gifford Arms where I have been staying. I went to the funeral of Mrs. Drablow, on the way there I saw some school children and they had strange white pasty faces. When I arrived I noticed that there were very few people there. There was a woman in black clothes with a pasty white face, which I saw on the way back to the village and again on Eel Marsh Island. After the funeral of I went to Eel Marsh house, to start work. Mr. Keckwick took me across the causeway on a horse and trap. When we arrived at Eel Marsh House Keckwick left me and said he would return at five to collect me. I looked around the island; there is an old graveyard with some ruins of a small abbey. The names on the gravestones were all undecipherable because they were covered with various fungi’s. While looking around the graveyard I saw the mysterious Woman in Black, a cold feeling came over me like nothing I had ever felt before, but before I could approach her she ducked away under a headstone and disappeared. I don’t think you should worry about me I’m fine and I’m not worried about her. She was probably a figment of my imagination; the marsh mist was quite dense. After that went in to the house and I started work opening all the windows, to get some light. I searched thought the rooms to see what was in side the house. It has an old musty smell, all the furniture is old, and made of strong wood. It was about four, so I decided I would walk back to Crythin Gifford, Keckwick wouldn’t be back until five and the exercise would be good for me. As I started to walk along the causeway I noticed that it was getting darker and darker and the mist was drawing in, the sea mist was thick and salty. The further I got from the house the better I felt, but soon I couldn’t see it any more because of the mist. I thought about turning back but I would soon meet Keckwick and he could take me the rest of the way. The mist was soon playing tricks on my sight and hearing, I could hear a pony and trap coming a long the road to the causeway, and it went silent. I then heard noises of screaming like someone was drowning, I thought this was my imagination, I didn’t know how far it was to the other side of the causeway and the water was rising fast so I decided to turn back and head for the house. When I got back I was very worried and I was shaking. I sat down in one of the old musty chairs and had a drink, I must have fallen asleep because when I awoke someone was knocking on the door, when I opened it I saw Keckwick and the pony and trap. They were normal, still alive; it must have been my imagination about him drowning. He apologized for not coming to pick me up but he was unable to because of the sea mist, I was unlucky. I hope that everything in London is fine. There is no need for you to come down to Crythin Gifford, because I should be returning soon, I will go back to Eel Marsh House today and stay for a couple of days to finish all the work and send anything important back to Mr. Bentley. Hope to see you very soon. Yours Lovingly, Arthur How to cite Dear Stella, Papers

Macroeconomic Events

Question: Discuss about the Macroeconomic Events. Answer: Introduction It is true that, macroeconomics events take place around us each and every day. These macroeconomics events reflect the economy of the nation in which we survive. Moreover, various economy-wide events such as: GDP (Gross Domestic Product), inflationary economy, recessionary economy, fiscal policy, monetary policy, price levels, national income, etc. occur in the area of macroeconomics. Along with this, for this research essay, I would like to select an article The Economic Recovery: Past, Present, and Future by John C. Williams to discuss the macroeconomics events, economic models, and concepts in an effectual manner. Moreover, this essay would be valuable to show relation between the macroeconomics events, models, and concepts of the U.S. economy. Suitable Economic Concepts and Models to Analysis the Article In the context of the economy, numerous economic and model are used to analysis an article related to economy. This research article mainly emphasizes on the macroeconomics events such as: GDP, inflation, recession, fiscal policy, and monetary policy that occur around us every day (Lipsey Chrystal, 2011). Along with this, the economics concepts and models for example Expenditure Model, ASAD, and Money market diagram are very suitable to analysis the macroeconomic events of the article effectually. These all the economic models and concepts measure the economy of a nation accurately. The expenditure economic model is an effective model to estimate the GDP of the nation (Paulsen, Toutkoushian, 2006). This model involves all the major factors such as: investment, consumption, government spending, exports, and imports to recognize the actual position of the economy of a particular nation. On the other hand, AD-AS (Aggregate Demand and Aggregate Supply) model is an effectual macroeconomic model that determines real GDP as well as price levels in both short and long run. Along with this, the model also envisages the effects that various macroeconomics events will have on two important variables: real GDP as well as the price level of the economy of a nation. Moreover, the ADAS model measure the GDP rate, unemployment rate, and inflation fluctuations that exist in the economy of a nation. So, it is also an effective economic model that is valuable to analysis macroeconomics events properly (Michl, 2015). In addition to this, Money market model/diagram is an economic model that estimates the monetary and fiscal policy of a nation effectively. The model is also helpful in order to describe the supply and demand for money of a nation. This model also estimates the Real GDP, Interest Rate, and the Price Level of the nation. As a consequence, the above discussed are the econo mic concepts and models that would be appropriate to analysis the article effectually. Summary of the Article In this article, the author John C. Williams talks about the U.S. economy. The author also explains the major steps that the government of the nation has adopted and implemented to boost the economy of the nation. Along with this, in the research article, the author converses about the macroeconomic events such as: GDP, inflation, recession, fiscal policy, and monetary policy occurred in the economy of the nation. The major subject of concern is GDP of the nation. The author shows the impact of recession on the GDP of the nation (Williams, 2013). In this article, it is clear that, the U.S. economy is well into a period of continuous growth. But, after the five years of the recession, real GDP had not returned to somewhere it had been prior to the recession. The below diagram is helpful to show the cumulative changes in the real GDP of the nation: (Source: Williams, 2013). On the other hand, the author says that there are numerous economic factors those are influencing the rapid growth of the real GDP of nation. For example, business uncertainties, unemployment rate, poor response of the government, insecurity about the economic policy, and so on are economic factors those are creating trouble in the improvement of the GDP of the nation. Moreover, fiscal policy of the nation also pulled the economy since the beginning of the collapse (Williams, 2013). So, in this news article, the author only talks about the macroeconomic events that occur in the economy of a particular nation. Macroeconomics Challenges Faced By the Country On the basis of the selected news article, there are lots of macroeconomic challenges that are faced by the nation. For example, the biggest challenge is related to the GDP of the nation. The real GDP is not increasing as desired by the government of the nation. Moreover, economy uncertainty is also the other challenge in front of the nation. Increased unemployment rate, as well as interest rate is another macroeconomic challenge faced by the country. Also, feeble monetary policy and fiscal policy are the other challenges that exist in the economy of the nation (Williams, 2013). On the other hand, if we talk about the causes of these macroeconomic challenges or problems then we will only find recession in the root. Recessions are never pleasurable, but this one (recession 2008) was particularly harsh for the economy of the nations. So, just because of the recession, the economy has not recovered as fast as expected. Along with this, these macroeconomic challenges not only influenced the economy of the nation; but also influenced people and society of the nation. The increased unemployment rate and decreased income level created troubles in front of people. The standard of living of people has been declined just because of the macroeconomic challenges faced by the nation. Moreover, these problems also influenced the economic policies developed by the government to solve the macroeconomic issues. During the recession, the government lobbed a critical lifeline to the economy and responded vigorously. These all the things played critical roles to increase the macroeconomic challenges continuously. Linkage between Macroeconomic events and Economic Concepts Models There is a strong relationship between macroeconomic events and economic concepts/models. It is because of economic concepts/models are analytical tool that are only planned to portray the operations of the economy of a nation (Tucker, 2016). Along with this, the economic models play a significant role in order to look at the dynamics of aggregate quantities for example total income, total goods/services, the level of prices, the level of employment, etc. to boost the economy of the nation. In this article, macroeconomics events occurred in the economy of the nation. The absence of appropriate economic models can be considered a major reason of these growing challenges. It is because of recession cannot extremely influence the economy of a nation. If a nation uses economic models properly then recession cannot create macroeconomic challenges in front of nation. There is only need of effective economic models and cooperation of people to boost the economy of a nation (Williams, 2013). Conclusion On the basis of the above analysis, it can be said that, macroeconomic events or challenges may occur any time in the economy of a nation. These events influence the economy very badly. Moreover, it is also observed that, economic concepts and models play a major role to improve the economy and to solve the economic problem of nations in an effectual and a more comprehensive manner. References Lipsey, R., Chrystal, A. (2011). Economics. UK: OUP Oxford. Michl, T.R. (2015). Macroeconomic Theory: A Short Course: A Short Course. NY: Routledge. Paulsen, M. B., Toutkoushian, R. K. (2006). Overview of economic concepts, models, and methods for institutional research. New Directions for Institutional Research, 2006(132), 5-24. Tucker, I.B. (2016). Macroeconomics for Today. USA: Cengage Learning. Williams, J.C. (2013). The Economic Recovery: Past, Present, and Future. Retrieved From: https://www.frbsf.org/economic-research/publications/economic-letter/2013/july/economic-recovery-past-present-future/

Why UC Admissions Rates Are Hurting Applicants

Every March, anxiety levels start to rise amongst high school students, as college decisions start to roll in. And come April 1st, most decisions become final. Specific numbers start to become more apparent, like acceptance rates, average test scores, and average grade point averages. These helpful metrics aid future applicants and educators, as they can start to understand what’s necessary to get into college.This year, however, a California state audit revealed that thousands of out-of-state students were admitted to UC System schools with lower test scores and GPAs. Almost 30% of admitted students, or around 16,000 students, over the past few years were done so using a lower standard of entry. Is this threshold a coincidence? The 116-page report points to the fact that out-of-state students pay nearly three times the tuition that in-state students do - a gap of almost $25,000 per year. What does that mean for current and future in-state UC System applicants? Over the past five years, the UC System has seen a steadily growing number of applicants, rising every year - but the enrollment numbers stay the same. With the number of non-residents rising as well, California students feel displaced. University of California school officials responded, citing facts that the audit didn’t cover. The increased money brought in from out-of-state student tuition has, in fact, avoided a tuition hike for Californians. UC President Janet Napolitano said that the in-state tuition could have faced an increase of almost 20% had it not been for increased enrollment. Ultimately, the University of California schools are some of the best and most competitive in the United States. With state funding for education running low, the schools are trying to provide ways to maintain the high standards they currently have in place. But at what cost? Should California students be prioritized, or should the UC System continue to increase the number of admitted non-resident students? If youre looking to help your students with the college admissions process, search through our database of successfully admitted students. See their scores, grades, essays, and more, and help take the stress out of college admissions. Chat with a real college student for one-on-one help.

BioServer Systems Analysis Essays

BioServer Systems Analysis Essays BioServer Systems Analysis Paper BioServer Systems Analysis Paper Most individuals who have worked or intend to work with organizations dealing with restricted information do require security clearance. Security clearance is done by employers who are dealing in information which is deemed by government to be of utmost importance to the nation. This is because most of these persons will have access to information in classified documents. BSS will thus conduct security clearance tests from all its current or potential employees as they will hold sensitive positions. The security clearance can be got from head of department, agency or division of federal government (Humbucker, 2010). According to Privacy Rights Clearinghouse (2010), some of the security clearance checks which can be performed by BSS are: driving records, criminal records, credit records, social security number, education records, court records, workers’ compensation records, and records showing bankruptcy, character references, past employers, personal references, incarceration records and sex offenders’ record. All this checks are aimed at information that should not be obtained for legal or EEO reasons. Equal Employment Opportunities (EEO) and the law agree that there are certain checks which an employer cannot conduct which apply to BSS too. The two agree that an employer like BSS can conduct a background checkas long as such a test does not in any way conflict negotiated commitment like union or employee contract and it does not lead to a discriminatory impact on any class without showing a valid reason consistent with business need. Some of discriminatory tests include tests on religious background, if the applicant has disability, ancestry or national origin and family status (Chally Group, 2010). How BSS can know that its background testing programs are effective BSS should not only have an effective background testing, it should also be cost conscious. An effective screening process involves more than just checking criminal records after a candidate has been picked. In order to ensure that BSS has put into place an effective check system, the following should be used as guidelines: job announcements should show that the firm needs background checks; all interested participants should sign consent to background checks; a language concerning release of background check records from foreign nations should be included. Applicants to be asked directly if they have criminal records in interviews and employment application; a clear statement that any false information or omissions is enough material to terminate application process or employment if it has already begun, despite when information is obtained; a statement indicating that employment is subject to completion of background test; past employment references should be well checked; a listing of all past addresses should also be obtained and the organization should finally include future screening in consent language for purposes of promotion, retention or reassignment. If all these are put in to place, BSS will have an effective screening process. In addition to this, BSS can conduct further tests to satisfy due diligence like courthouse searches for criminal records (Rosen, 2010).

Claim Response Letter Assignment Example | Topics and Well Written Essays - 1000 words

Claim Response Letter - Assignment Example We fail to understand because you arrived late for our services. It is indeed true that for the record, you came among the last people and favor was upon you when Mr. Ottawa, attended to you like among our first clients, which is not usually the case. In as much as you report Mr. Ottawa for been late, it is not justified. These are because you are the only one that wasted time, and so, even the first attendance was a favor. You claim to be paid back some cash. I bet we are not responsible for your misfortune. It has to our awareness of you claim, you as Mr. Carm, we deeply appreciate your raise of concern and how prompt you are. These have helped us keep track on all our employees and ensure they provide quality service at the required time to all our customers. We say these because we appreciate that without you, we lack work to do. These means that you are indeed our bosses and must put your interests first. From the time you came in packing to the time Doctor Ottawa attended to you, it is quite clear that one hour was indeed gone. And the fact that you got overcharged for the packing slot fee; it was truly not our fault as the hospital. We attend to our clients in a first come first serve basis. Those who arrive early are put first to be seen by our doctors, to our surprise, you came thirty-five minutes late and in turn, got lucky and served as among our first clients. Our big question to you is where were you by the time this half past the hour was clicking? And according to you, who is on the wrong side of the law? By these we mean, who could have made you pay these extra packing fees, is it the doctor’s fault or yours? The matter looks simple, but also our institution has a policy that must needs follow-up. First come first serve rule, and we fail to understand how you managed to cross the line before others and got the service among the first clients. It is, therefore, with humble request that we call upon you to

The Art of the El Camino Essay Example | Topics and Well Written Essays - 500 words

The Art of the El Camino - Essay Example The dimensional texture of her outline, unrivaled in the automotive world, sets this automobile a world apart. It is a masterpiece of art, in a class of its own, and there is nothing on earth more deserving to preserve than the 1971 El Camino. The beauty of the 1971 El Camino, a welcome addition to any art, does not in itself automatically grant it that most noble of titles "Art". It does, however, grab the viewer's attention long enough to see beyond the surface and discover the story behind the art. Reflecting the history of the era of its creation, the 1971 El Camino pulls us back to the turmoil of the times. 1971 was a year of massive conflict and the El Camino reflects the troubled past while predicting a rapidly changing future. Is it a truck, or is it a car The El Camino suffered the same lack of direction that the American public confronted. We had lost our space age zeal and lust for aerodynamic design. We were moving into a sleeker, more refined future and the El Camino was pulling us. Refined lines, a healthier profile, and a look that gives you the feeling of impending motion even at a standstill. Pablo Picasso once stated that, "Art is a lie that makes us realize the truth" (qtd. in "Pablo Picasso Quotes") Art forces us to imagine how things may be, and believe how things could be.

Acid Rain Causes, History, and Effects

Acid Rain Causes, History, and Effects Crystal Mullen Acid rain is a form of rain that consists of droplets of that are abnormally acidic due to the pollution in the air particularly the extreme amounts of nitrogen and sulfur released by cars and industrial factories (Briney, 2014). While it is usually in the form of water droplets, acid rain can also occur in form of fog, snow, or even increments of dry materials that may settle within the environment (National Geographic, 2014). Acidic deposition, or acid rain as it is more commonly known, manifests either wet or dry. Wet deposition is precipitation in any form that takes acids from the air and distributes them onto the Earth’s surface. Dry deposition, on the other hand, are polluting gases and particles that attaches to ground through smoke, dust and a lack of rain. Although the dry form is a dangerous form of deposition, wet deposition is actually more dangerous because the rain eventually washes pollutants into lakes, streams, and rivers (Briney, 2014). Furthermore, natural causes such as erupting volcanoes and rotting vegetation can release chemicals that can create acid rain. However, acid rain primarily falls due to human activities such as coal-burning power plants (National Geographic, 2014). The electric and coal burning based gases that form acid rain were first introduced in large amounts into the atmosphere during the Industrial Revolution, In 1852, Robert Angus Smith, a Scottish chemist was the first to discover the relationship between the atmospheric pollution in Manchester, England and the corresponding acid rain (Briney, 2014). Although acid deposition was discovered in the mid-1800s, this discovery did not begin to be common knowledge in the general public until the 1960s. In 1972, the term â€Å"acid rain† was coined. The general public’s attention toward acid deposition increased in the 1970s when reports published by the New York Times revealed problems occurring in New Hampshire’s Hubbard Brook Experimental Forest (Briney, 2014). There are quite a few negative ecological effects to acid deposition. One of the more prominent effects is its impact on streams, lakes, wetlands, and other water-based environments. This is because acid deposition, acidifies the waters so that the water would absorb aluminum and then blend in with the soil found around streams and lakes. This toxic combination makes poison the aquatic animals such as clams, fish, and crayfish, clams (National Geographic, 2014). As this acid based liquid flows into streams, rivers and oceans, it does become diluted. However, over time, acids will accrue and then lowers the overall pH of the body. Furthermore, acid deposition causes clay-based soils to release magnesium and aluminum which, in some areas, further lowers the pH. The drop in pH can indeed be significant because if the lake’s pH drops below 4.8, the plants and animals surrounding that body of water could die. The estimated 50,000 lakes that are in the United States as well as Canada are at risk because they have a below normal pH (about 5.3 for water). Sadly, the pH found in several hundred of these lakes are too low to support any plant or animal water-based life (Briney, 2014). Although some species can withstand the effects of acid deposition, our interconnected ecosystem means that even non-aquatic animals, such as birds are affected by acid deposition (Briney, 2014). In addition to streams, rivers, and oceans, acid rain can substantially impact forest regions. As the acid rain falls on the trees, the trees are then prone to losing their leaves, suffering bark damage, and stymied growth. When these parts of the trees are damaged, it makes these trees prone to disease as well as vulnerable to insect infestation and extreme weather. Furthermore, when acid falls on a forest’s soil, it kills microorganisms in the soil, disrupts soil nutrients, and possibly even cause calcium deficiency. Finally, trees that are at high altitudes are vulnerable to damage caused by acid-based clouds because the acidic moisture in the clouds blankets these trees (Briney, 2014). Although acid rain damage to forests is seen all over the world, the cases of acid rain damaged trees that shows most damage are found in Eastern Europe. In Poland and Germany, about half of their forests are damaged. Switzerland also has at least 30% acid rain damage in their forests (Briney, 2014). Acid deposition has even impacted art and architecture because of the acid’s ability to corrode certain types of materials. As acid rain falls on buildings (particularly buildings constructed with limestone) the acid reacts with minerals found in the stones and sometimes causes the building to wash away and disintegrate. Furthermore, acid rain can corrode cars, modern buildings, airplanes, railroad tracks, steel bridges, and even pipes below and above the ground (Briney, 2014). Thankfully there are quite a few steps taken today by various government agencies to reduce nitrogen and sulfur emissions. Many governments now actually require energy producers to clean their smoke stacks by using scrubbers that can trap the pollutants before they are released in the air. Furthermore governments are also mandating catalytic converters to be installed in cars to lower their emissions. Finally, though certainly not exhaustively, alternative energy sources, such as solar plants and windmills are gaining more prominence so government funding is being administered for the restoration of ecosystems that have suffered acid rain damage worldwide (Briney, 2014). This is great news for our environment. I’m sure that more funding, as well as private sector support will continue to work to restore the ecosystem from the damage caused by acid rain. Conclusion As far as I know, I have never personally suffered adverse effects due to acid deposition. Unlike Kimberly from Diff’rent Strokes, I never had green hair from washing with rain water. However, I wouldn’t want to wait until my hair – or skin was green, before taking action to improve our environment’s air quality. Furthermore maintaining higher levels of air quality ensures I’m not vulnerable to the dry form of acid rain and have to battle asthma or other breathing issues. Finally, I’m thankful that we are now fighting acid deposition because protecting air quality, which in turn protects water quality, means my six-year-old nephew will have a greater chance of living a long and healthy life without asthma, indigestion due to tainted water or green hair. I hope the measures to reduce acid rain continue. References Briney, A. (2014). Acid Rain The Causes, History, and Effects of Acid Rain. Retrieved February 22, 2014, from Global Problems and Issues.About.com: http://geography.about.com/od/globalproblemsandissues/a/acidrain.htm IMBd. (1982, April 1). Diffrent Strokes: Season 4, Episode 20 Green Hair. Retrieved 22 February, 2014, from IMBd: http://www.imdb.com/title/tt0559982/ National Geographic. (2014). Acid Rain Effects Felt Through the Food Chain. Retrieved February 22, 2014, from National Geographic -: http://environment.nationalgeographic.com/environment/global-warming/acid-rain-overview/?rptregcta=reg_free_nprptregcampaign=20131016_rw_membership_n1p_us_ot_w#

Business Insight_LGT

Vim's Innovative Services & Solutions can help LEG-Telecoms get out of his poison and attain second position In the future or gain bigger market share. 2. Client Name: LEG Telecoms LEG Telecoms Co. Ltd. Provides mobile telecommunications products and services primarily in Korea. The company offers wireless Internet service, ex-l, which provides a range of content, email, character/melody downloads, games, stock trading/banking, entertainment, shopping/reservations, and traffic information/location-based service.Further, the company provides mobile telecommunication network technology, including network design, setup, optimization, and operation, as well as consulting for data services related to WAP-based wireless Internet service infrastructure setup, JAVA/JOINS-enabled handset solutions, and multimedia application technology. As of September 30, 2004, It had 6 million subscribers. LEG Telecoms was founded In 1996 and is headquartered in Seoul The smallest of Koreans three mobile ca rriers is the beneficiary of a government policy to support smaller operators.A unit of LEG Group, the country's second-largest conglomerate, LEG Telecoms increased its customers by 26% in 2004, when the overspent introduced number portability, which allows subscribers to keep their phone number when changing service providers. LEG, the weakest of the three local mobile players, is the only one upgraded to G networks on Just last year. To make up for the disadvantage, It's forging alliances with banks and brokerage houses to offer mobile financial services.LEG uses Its partnership with banks to expand Its retail presence: It sells phones and signs up new subscribers at 2,800 bank branches in addition to its 580 storefronts. It sold well 3. The Industry There are three mobile service companies in Korea market. SKY Telecoms is top reformer, gaining over 50% market share in this matured market. And the rev. Size is also outstanding. On the one hand, LEG Telecoms is 3rd position in busi ness volume and market share as well. Figure 1: Business Performance in 2006 But notable things are that Net-income of LEG Telecoms is far bigger than KIT and specially growth rate of rev. As best performer in last year. And also market share was slightly increased. So I expect very though competition for 2nd position between two companies will be sustained for a while. Figure 2: By mobile phone subscribers Source: Never Financial Reports Figure 3: Hot competition for industry players . Comparative Analysis Marketing Analysis: Market Segmentation Three telecoms companies have made Korea huge market for mobile services during several years with advanced services. The service providers have already enjoyed selling mobile services for the last several years.But they're faced with the limitation of growth in local market because almost people already are subscribers of mobile service now. So they compete with others for having the customers of competitors change their current service pr ovider. However, 36 mobile service which was introduced from a couple of years ago will be a big and important chance for their equines growth. Some people already are using 36 mobile service and more people will change our mobile service from current 26 to 36 in the near future. And at this point, many people will consider about changing their service provider according to price condition and service quality.Bigger mobile carriers SKY Telecoms and KIT embarked on 36 services midway through the year before last and expanded their and SKY Telecoms has drawn half a million over the past year but LEG Telecoms has jumped onto the bandwagon of 36 mobile services on June last year. So LEG telecoms has some risk for this business as late player. On the other hand, the biggest player, SKY Telecoms is focusing on oversea expansion of their business now and they already made good business results from china and several Asia countries. But the rest two players don't seem to have enough readine ss for oversea business.So LEG telecoms have to focus on attacking local 36 mobile market with value added service and competitive price. And that will be the most important factor for gaining 2nd position For this, they need to adopt advanced infra such as IP voicing and cost effective IT infra as well. Financial Analysis: Table 1: Key Profitability Ratios Source: Never Financial Reports (PEPS:won,) Figure 5 : ROAR Trend LEG Telecoms profitability factors, especially last two year's ROAR shows better performance than competitor KIT and sound growth rate but the gap to SST is still shown. So LEG Telecoms should make an effort for better ROAR.Better ROAR can help them in making continuous price competitiveness for G mobile service. For better For better ROAR, They should focus on cost reduction through current IT infra optimization and etc. And also cost-effective investment will be very important on NW infra improvement which is necessary for successful G mobile service business. 5. Sales Proposal: The IBM solutions To secure competitive service price through cost reduction and better service quality through NW infra improvement will be the most important factors for success of G solution for it. Network development and Management solution 1 .ONION/ANA C.V. -IBM Network infrastructure / Application Optimization Consulting – Strategy : Present efficient way for improvement and To-be model of current NW Infra through detail and accurate end to end analysis by IBM NW consultants. – Benefit : Customer can know the priority of investment for NW infra improvement and Through that, they will be able to purchase NW equipment and implementation revive with cost-effective. 2. Network Transformation service for IP network development – That can help to transform your network to a converged, IP-based network while supporting your unique business strategies.These solutions can help you enhance control over key components of your network operations, and help secure your network infrastructure and simplify customer, partner and supplier interactions for better G service quality Cost reduction solution 1. Information Lifestyle management for Infra Optimization – Strategy : Telecoms companies have huge data and data size will grow more rapidly with contents for G bile service in near the future. So one of the largest portion of IT infra budget would be storage related cost. So one of the most efficient way for cost reduction will be storage optimization through data rationalization. Benefit : IBM service has a plenty experience and well-defined methodology and various SW and HAW for ELM consulting and implementation. We can cover unstructured data like image, voice and data base as well. I'm sure Storage Infra TCO of LEG Telecoms will be reduced sharply through tiered storage based archiving or remove of old and unused data. Also optimization of DB size will help for better performance of application so LEG- Telecoms won't nee d to buy a lot of high-end servers like now. That is also cost reduction factor. 6.Prospects for the Client LEG Telecoms is still the smallest player among three major players in mobile service market. But they has shown good result with sound business growth and met their objective during last several years with their creative market strategy. But for gaining bigger market-share and 2nd position, they need to prepare more attractive service price and good quality service, especially, that will be more important under new G market. Effort for cost reduction and, aggressive but cost-effective invest for NW infra improvement will be able to make his position better. . Conclusion and Making Changes to the Sales Approach solution on the basis of IT market analysis and CIO interview. And also business plan and deal closing strategy has been focused on customer's IT strategy. But through this class, I could improve financial analysis skill and learn about approach based on analysis of cus tomer's overall business pain point. The theoretical methodology for company analysis through case-study will be very helpful for our business activities even if that's short lecture.

Starbucks Customer Satisfaction

There are numerous factors that paved the way for Starbucks’ success during the early nineties. I believe that one of their strengths was good knowledge of who their potential customers were and how to please them with their profile, assortment and services. One also has to take notice of their clear vision of becoming America’s third place, this tells me that they’ve had an aggressive vision from the start. And of course they’ve matched this with their strategy, from 1992-2002 the company opened about 3500 stores all across America.This gives the company a yearly growth rate of around 350 stores, an impressive number. They also licensed out another 1500 stores. This allowed them to become a household name for the regular American, and the strong brand name was created with all the advantages that comes along with it. They enjoyed plenty of first-mover advantages. All this was financed by boldly taking the company public, despite doubts from most analysts regarding the company concept. And who was the power behind this decision, if not Howard Schulz?Responsible for much of the success, Howard Schulz and his team have proven that their aggressive strategy’s have been key in the success of the company. In other words the management is a big contributor. I’d also like to bring up the human capital of the company, or as the employees are called, the company â€Å"partners†. Since the Starbucks concept of creating an experience for the customer goes hand in hand with partner satisfaction, management have been quite generous to their employees. They’ve for instance provided them with health insurance and stock options.For Starbucks it is key to create long lasting relationships with customers (these customers have proven to be very profitable for the company), demanding good relationships between baristas and customers. Keeping a low employee turnover rate both with baristas and managers has definitely contribut ed to the company’s success. The live coffee mantra meant, in short, that the company wants to create life surrounding the coffee drinking experience. To create a space outside of the office and the own home where people could drink coffee and enjoy themselves, was something very appealing to consumers, a refuge from the routine of their day.They created value around the consumption of coffee. The main brand image that was created was a premium coffee bean and coffee beverage brand but it’s not the total brand image. They also added attributes of the company to this image such as â€Å"customer intimacy†, â€Å"great ambience† and â€Å"highest quality coffee in the world†. These attributes are all derived from the three main components of the branding strategy: coffee, service and atmosphere. Together this was the brand image of Starbucks created during the period. 2.The reasons because the customer satisfaction scores are down could, in my view, be linked to the fact that the typical Starbucks customer has changed because the customer base has expanded. Their perceptions of the brand are different and because the company really doesn’t know who the typical customer is at the moment, they can’t cater to them as well as they could before. There are examples of this change for instance in the case of stores in southern California where they now have huge numbers of (sometimes lower educated) Hispanic customers instead of the affluent, well-educated white collar 24-44 aged white men and women (mostly women).In exhibit 10 we see that on the scale of what attributes the customers find most important in order to be satisfied, that places 3-7 all are based on one staff members performance that single time. What I mean by this is that the performance level of this will vary from customer to customer and because of that you need a bigger base for the survey than the â€Å"customer snapshot†. This means that itâ⠂¬â„¢s not sufficient in correctly measuring the true customer satisfaction.But seeing as this method, supposedly, has been kept constant all the time we can overlook that for a second and see that there has been a decline using the same system of measurement. I then contribute that change to the changing customer, as I wrote in the paragraph above. 3. Starbucks’ main difference between the periods is its size. With the change in size a lot of different attributes naturally follow, some of which are a bit contradictory to the goals Starbucks set out to achieve back in the day.The main concept of creating value for the coffee drinker still exists but they now struggle to keep up their customer intimacy. This is even more enhanced by the perception that Starbucks is simply a money hungry company only interested in revenues and further growth. The product sales also vary between the periods, the coffee connoisseur that bought a lot of coffee beans has been somewhat replaced by t he on-the-go customer who just wants the beverage. We also mentioned before that the customer has changed in North America, but even more important, Starbucks have grown internationally with over 1300 stores in total.Both nationally and internationally service innovations have taken place, examples of this are the SVC’s and the wireless internet service. 4. The frequent and loyal customer is the most profitable for Starbucks. Exhibit 8 shows us in quite a clear way that customers with a history of Starbucks purchases that go back 5 years or more, tend to shop 4 more cups of coffee than the average customer that visited Starbucks for the first time last year. In exhibit 9 we’re also shown the clear correlation between customer satisfaction, purchase size and customer life span.The satisfied customer has more visits/month, spends more money each time and stays as a customer of Starbucks for more years than the unsatisfied. So the highly satisfied customer is vital to the business and is always what management strive to acquire. I strongly think Starbucks have shown this strive in a number of ways to keep customers satisfied. First of all a regular customers likes to recognize the salesperson and if this person recognizes them and remembers their drink this is a quality sign for the company. Starbucks are clearly aware of this since they have a lot of â€Å"soft skills† training for new employees.They teach them how to interact and create a lasting bond with the customer. Something that’s of course also key in keeping up this relationship is a low employee turnover, something I mentioned before that they are excellent in doing. Secondly the customers come for the product, this is an area Starbucks still enjoy a great lead in comparison to competitors and they also add another product every season in order to keep the assortment wide and interesting for customers. And lastly the customers need to enjoy a great ambience while at the stor e and be served quickly.This is something that’s always measured and they try to maintain a great ambience and in regards to the quick service this is something we’re considering in the last question on how to improve. 5. The main goals would be to reduce service time and get closer to the customer by allowing each store to add 20 more hours of labor per week. It is also a way for the company to express their commitment to their customers (lose their image of greed) and show them that despite a loss of short term profit they are willing to sacrifice that in order to keep customer satisfaction high.Would this investment increase customer intimacy, is it even possible for a mega-brand to have customer intimacy? With more time it is obvious that the closeness would improve. A combination of more time for the barista and less waiting time for the customer would result in more time to practice soft skills and build up a rapport with the customer for the barista. The custome r would of course build a relationship with the particular barista and a bond would be created that would make the coming visits feel more intimate.To some extent it is possible, since the intimacy mainly is based on the staff and their rapport with customers as I previously stated. But then again it is a faceless organization, they can’t really see and talk to the leaders and internationally not many customer know of Howard Schulz for instance. It’s also quite easy for the customer to feel less important if they’re just one of 20 million served which is the case here. Would this investment yield long term profits for Starbucks? Would it be worth the $40 million? 0 million unique customers are served every day at Starbucks, 21% of those (4. 2 million) are customers with 8 or more visits every month. A staggering 42 % (8. 4 million) only visit 1-2 times per month. These numbers could be related to those shown in exhibit 9, 21 % of customer show the pattern of hig hly satisfied customers and 42 % show similarity’s to unsatisfied customers. Exhibit 10 tells us that fast service, friendly staff and being treated as a valuable customer are considered highly important factors for customers to be satisfied.All of these factors would most likely be directly affected by the investment in a positive way. If we only turned one unsatisfied customer into a highly satisfied customer this would result in an increased turnover of $247,494 ((7,2*4,42*8,3)-(3,9*3,88*1,1)). We would have to convert roughly 160. 000 customers using this calculation and over a course of 8,3 years the investment would pay off financially. But in regards to spillover effects such as brand reputation and new business generated by this I believe the number would be even smaller, so definitely I would suggest that they do this.

Biography of General Dwight D. Eisenhower

Dwight David Eisenhower (October 14, 1890–March 28, 1969) was a decorated war hero, having participated in two World Wars, holding many titles. After retiring from active duty, he entered politics and served as president of the United States from 1953–1961. Fast Facts: Dwight D. Eisenhower Known For: General of the Army in World War II, U.S. President from 1953–1961Born: October 14, 1890 in Denison, TexasParents: David Jacob and Ida Stover EisenhowerDied: March 28, 1969 in Gettysburg, PennsylvaniaEducation: Abilene High School, West Point Naval Academy (1911–1915), Command and General Staff College at Fort Leavenworth, Kansas (1925–1926)Spouse: Marie Mamie Geneva Doud (m. July 1, 1916)Children: Doud Dwight (1917–1921) and John Sheldon Doud Eisenhower (1922–2013) Early Life Dwight David Eisenhower was the third son of David Jacob and Ida Stover Eisenhower. Moving to Abilene, Kansas in 1892, Eisenhower spent his childhood in the town and later attended Abilene High School. Graduating in 1909, he worked locally for two years to aid in paying his older brothers college tuition. In 1911, Eisenhower took and passed the admission exam for the U.S. Naval Academy but was turned down due to being too old. Turning to West Point, he succeeded in gaining an appointment with the aid of Senator Joseph L. Bristow. Though his parents were pacifists, they supported his choice as it would give him a good education. West Point Though born David Dwight, Eisenhower had gone by his middle name for most of his life. Arriving at West Point in 1911, he officially changed his name to Dwight David. A member of a star-studded class that would ultimately produce 59 generals, including Omar Bradley, Eisenhower was a solid student and graduated 61st in a class of 164. While at the academy, he also proved a gifted athlete until having his career cut short by a knee injury. Completing his education, Eisenhower graduated in 1915 and was assigned to the infantry. Eisenhower married Marie Mamie Geneva Doud on July 1, 1916. They had two sons, Doud Dwight (1917–1921), who died of scarlet fever as a child, and the historian and ambassador John Sheldon Doud Eisenhower (1922–2013).   World War I Moving through postings in Texas and Georgia, Eisenhower showed skills as an administrator and trainer. With the American entry into World War I in April 1917, he was retained in the United States and assigned to the new tank corps. Posted to Gettysburg, Pennsylvania, Eisenhower spent the war training tank crews for service on the Western Front. Though he reached the temporary rank of lieutenant colonel, he reverted to the rank of captain following the wars end in 1918. Ordered to Fort Meade, Maryland, Eisenhower continued to work in armor and conversed on the topic with Captain George S. Patton. Interwar Years In 1922, with the rank of major, Eisenhower was assigned to the Panama Canal Zone to serve as executive officer to Brigadier General Fox Connor. Recognizing his XOs abilities, Connor took a personal interest in Eisenhowers military education and devised an advanced course of study. In 1925, he assisted Eisenhower in securing admission to the Command and General Staff College at Fort Leavenworth, Kansas. Graduating first in his class a year later, Eisenhower was posted as a battalion commander at Fort Benning, Georgia. After a short assignment with the American Battle Monuments Commission, under General John J. Pershing, he returned to Washington, D.C. as executive officer to Assistant Secretary of War General George Mosely. Known as an excellent staff officer, Eisenhower was selected as an aide by U.S. Army Chief of Staff General Douglas MacArthur. When MacArthurs term ended in 1935, Eisenhower followed his superior to the Philippines to serve as a military advisor to the Filipino government. Promoted to lieutenant colonel in 1936, Eisenhower began to clash with MacArthur on military and philosophical topics. Opening a rift that would last the remainder of their lives, the arguments led Eisenhower to return to Washington in 1939 and take a series of staff positions. In June 1941, he became chief of staff to 3rd Army commander Lieutenant General Walter Krueger and was promoted to brigadier general that September. World War II Begins With the U.S. entry into World War II after the attack on Pearl Harbor, Eisenhower was assigned to the General Staff in Washington where he devised war plans for defeating Germany and Japan. Becoming Chief of the War Plans Division, he was soon elevated to Assistant Chief of Staff overseeing the Operations Division under Chief of Staff General George C. Marshall. Though he had never led large formations in the field, Eisenhower soon impressed Marshall with his organizational and leadership skills. As a result, Marshall appointed him commander of the European Theater of Operations (ETOUSA) on June 24, 1942. This was soon followed by a promotion to lieutenant general. North Africa Based in London, Eisenhower soon was also made Supreme Allied Commander of the North African Theater of Operations (NATOUSA). In this role, he oversaw the Operation Torch landings in North Africa that November. As Allied troops drove Axis forces into Tunisia, Eisenhowers mandate was expanded east to include General Sir Bernard Montgomerys British 8th Army which had advanced west from Egypt. Promoted to general on February 11, 1943, he led the Tunisian Campaign to successful a conclusion that May. Remaining in the Mediterranean, Eisenhowers command was redesignated the Mediterranean Theater of Operations. Crossing to Sicily, he directed the invasion of the island in July 1943 before planning for landings in Italy. Return to Britain After landing in Italy in September 1943, Eisenhower guided the initial stages of the advance up the peninsula. In December, President Franklin D. Roosevelt, who was unwilling to allow Marshall to leave Washington, directed that Eisenhower be made Supreme Allied Commander of the Allied Expeditionary Force (SHAEF) which would place him in charge of the planned landings in France. Confirmed in this role in February 1944, Eisenhower oversaw operational control of Allied forces through SHAEF and administrative control of U.S. forces through ETOUSA. Headquartered in London, Eisenhowers post required extensive diplomatic and political skill as he endeavored to coordinate Allied efforts. Having gained experience in coping with challenging personalities while serving under MacArthur and commanding Patton and Montgomery in the Mediterranean, he was well-suited to dealing with difficult Allied leaders like Winston Churchill and Charles de Gaulle. Western Europe After extensive planning, Eisenhower moved forward with the invasion of Normandy (Operation Overlord) on June 6, 1944. Successful, his forces broke out of the beachhead  in July and began driving across France. Though he clashed with Churchill over strategy, such as the British-opposed Operation Dragoon landings in Southern France, Eisenhower worked to balance Allied initiatives and approved Montgomerys Operation Market-Garden in September. Pushing east in December, Eisenhowers biggest crisis of the campaign came with the opening of the Battle of the Bulge on Dec. 16. With German forces breaking through the Allied lines, Eisenhower quickly worked to seal the breach and contain the enemy advance. Over the next month, Allied troops halted the enemy and drove them back to their original lines with heavy losses. During the fighting, Eisenhower was promoted to General of the Army. Leading the final drives into Germany, Eisenhower coordinated with his Soviet counterpart, Marshal Georgy Zhukov and, at times, directly with Premier Joseph Stalin. Aware that Berlin would fall in the Soviet occupation zone after the war, Eisenhower halted Allied troops at the Elbe River rather than suffer heavy losses taking an  objective that would be lost after the end of fighting. With the surrender of Germany on May 8, 1945, Eisenhower was named Military Governor of the U.S. Occupation Zone. As governor, he worked to document Nazi atrocities, deal with food shortages, and aid refugees. Later Career Returning to the United States that fall, Eisenhower was greeted as a hero. Made Chief of Staff on Nov. 19, he replaced Marshall and remained in this post until Feb. 6, 1948. A key responsibility during his tenure was overseeing the rapid downsizing of the Army after the war. Departing in 1948, Eisenhower became president of Columbia University. While there, he worked to expand his political and economic knowledge, as well as wrote his memoir Crusade in Europe. In 1950, Eisenhower was recalled to be the Supreme Commander of the North Atlantic Treaty Organization. Serving until May 31, 1952, he retired from active duty and returned to Columbia. Entering politics, Eisenhower ran for president that fall with Richard Nixon as his running mate. Winning in a landslide, he defeated Adlai Stevenson. A moderate Republican, Eisenhowers eight years in the White House were marked by the end of the Korean War, efforts to contain Communism, construction of the instate highway system, nuclear deterrence, founding of NASA, and economic prosperity. Leaving office in 1961, Eisenhower retired to his farm in Gettysburg, Pennsylvania. He lived in Gettysburg with his wife, Mamie (m. 1916) until his death from heart failure on March 28, 1969. Following funeral services in Washington, Eisenhower was buried in Abilene, Kansas at the Eisenhower Presidential Library.