Starbucks - A Public Relations Campaign - Free Essay Example

Sample details Pages: 4 Words: 1204 Downloads: 5 Date added: 2017/06/26 Category Public Relations Essay Type Narrative essay Level High school Did you like this example? Starbucks Public relations being a communication process with mutual benefits in mind. The parties whose mutual benefit is under consideration may be but not necessarily an organization on one end and general public at the other. As a management function the public relations also include foreseeing and analyzing public thinking and public reactions that might influence upon the functioning of organization whether in a favorable or disconfirming way. It also involve the internal analysis of the management at all levels with respect to its policies, strategies, actions and other function taking into account the organizationà ¢Ã¢â€š ¬Ã¢â€ž ¢s social responsibilities. In ascertaining the role of public relations an example or rightly a case study would do the best. The California Department of Education aimed at educating parents and caregivers to the children regarding importance and role of quality of care given to their children. The basis was to make known to parents what institutes the quality care for their child and how it can be assured (Manning, 2008). The aim of this PR campaign is summarized in a question that how you communicate the importance of quality child care to the parent, followed by encouraging parents to take steps or more precisely the right step towards attaining the quality child care. The search for a quality child care is a difficult task. Merely, finding the right location for the child is a hectic job for the parents as probing a licensed caregiver who may also be capable of meeting standards that constitute high quality care for the child (Hymel, 2014). This, as parents, maybe the most important decision they can made about their child. However, a research reveals that a number of parents are not even aware of the factors that would build the foundation for quality care or the questions they need to ask the care providers while interviewing them. As the judgment can be made that finding an appropriate chil d care is a difficult and lengthy process and case studies and surveys also revealed the same fact, the Ogilvy PR designed a PR campaign emphasizing on taking the à ¢Ã¢â€š ¬Ã…“Right Stepsà ¢Ã¢â€š ¬Ã‚  when it comes to finding a quality care provider. The campaign was launched in English and Spanish employing tools of both advertising and PR strategies with the aim of motivating parents to opt for the resources for locating quality child care. A website was created that that purposed to educating parents on all what fall in purview of quality care for the child (Mullins, 2009). The website include the reason or the need for quality child care, the steps to be taken for searching quality care, list of recommended providers and provider finder facility available with the site. A special child care resource guide book was formed, and awareness regarding local child care resources with referred licensed organization were also make known to the public and parents. This PR campaign wa s supported by various partnerships established with the various accredited organizations like American Academy of Pediatrics (Kaufman Collins, 2009). The efficacy of the campaign was ensured by choosing between two major languages that is English and Spanish. The most easily accessible resource internet was employed as the basic tool by launching a website. In urging parents both the à ¢Ã¢â€š ¬Ã…“whatà ¢Ã¢â€š ¬Ã¢â€ž ¢ and à ¢Ã¢â€š ¬Ã…“whyà ¢Ã¢â€š ¬Ã‚  conceptual approaches adopted. First they were educated about the why it is important to look for better and credible child care and then what steps involved in getting the goal done publicized. Finally the à ¢Ã¢â€š ¬Ã…“howà ¢Ã¢â€š ¬Ã‚  factor by referring to local licensed quality care providers and listing the available providers with localities mentioned helping parents in reaching the target provider fast and accurately (Han Zhang, 2009). The results were welcoming too. In a period of three years the campaign was able to fetch more than 148 million audience imitations with an added value of more than $854,000. The phone calls received by 1-800 in connection of child care increased by 59 percent. The awareness regarding available child care resources were also increased by a percentage of 14 (Prabhakar et al., 2013). Now returning back to the definition of PR that values the mutual benefit and taking the case as a whole. There are also two parties where The California Department of Education (CDE) is an organization and parents are the general public at large. The mission of the CDE is to educate parents about what is quality care for their children and why it is necessary for their children finally how they can achieve the quality care for the child. Succeeding in its aim is the benefit for CDE and the benefit for the other party that is parents will accrue in success of CDE campaign making a win-win situation. The concept of mutual benefit further be diagnosed as may not involving a money value to the organization going for PR campaigns. As in the case, apparently no monetary benefit accruing to the CDE observed. Second a PR campaign might have nothing to do with the image building or advertising of the organization initiating it. A PR campaign may have several social or citizenship issues hanger on with it. In our case study the basic purpose of the campaign was to make parents aware about high quality care needs of their child with no CDEs own advertisement or image building motive involved. PR may or may not be a departmentà ¢Ã¢â€š ¬Ã¢â€ž ¢s function within the organization and an outsourcing for the same can be done effectively and successfully. Likewise the PR does not need to be a person or group of persons who are envisioned to interact or deal directly with the people or targeted group of people. Web based PR campaigns can be even or more effective in fetching desired results associated with a PR campaigns. Unlike an advertising campaign that can a fford breaks PR is usually a continuing and persistent process and bound to get result over a long period of time. A short term PR policy will not be as effective as that of an advertising campaign. PR has a positive and unquestionable role in modern life with its wide applicability from business to their targeted markets and from Government organizations to general public. References Han, G., Zhang, A. (2009). Starbucks is forbidden in the Forbidden City: Blog, circuit of culture and informal public relations campaign in China. Public Relations Review, 35(4), 395-401. doi: https://dx.doi.org/10.1016/j.pubrev.2009.07.004 Hymel, K. (2014). Do parking fees affect retail sales? Evidence from Starbucks. Economics of Transportation, 3(3), 221-233. doi: https://dx.doi.org/10.1016/j.ecotra.2014.08.001 Kaufman, L., Collins, A. W. (2009). Starstruck in Starbucks Asks Lloyd. In L. Kaufman A. W. Collins (Eds.), Produce Your Own Damn Movie! (pp. 131). Boston: Focal Press. Mann ing, P. (2008). Barista rants about stupid customers at Starbucks: What imaginary conversations can teach us about real ones. Language Communication, 28(2), 101-126. doi: https://dx.doi.org/10.1016/j.langcom.2008.02.004 Mullins, C. D. (2009). Supply and demand in the decision-making process of pharmaceutical consumers: The starbucks versus dunkin donuts dilemma. Clinical Therapeutics, 31(8), 1858. doi: https://dx.doi.org/10.1016/j.clinthera.2009.08.013 Prabhakar, A. M., Harvey, H. B., Wicky, S., Hirsch, J. A., Thrall, J. H., Oklu, R. (2013). Whats Brewing: How Interventional Radiologists Can Learn From the Reinvention of Starbucks. Journal of the American College of Radiology, 10(8), 559-561. doi: https://dx.doi.org/10.1016/j.jacr.2012.12.021 Don’t waste time! Our writers will create an original "Starbucks A Public Relations Campaign" essay for you Create order

Animals Companions, Not Research Tools Essay - 1437 Words

Animals are used for companionship and entertainment. They are also used as tools for medical research. There is an ongoing debate about whether animals have rights and moral status. Wilson (2010) asks, â€Å"What place should non-human animals have in an acceptable moral system?† (para. 1) There is also debate in the medical community about the effectiveness of using animal models in place of humans. According to C. Ray Greek Jean Swingle Greek (2000), â€Å"†¦ animals are not isomorphic with humans.† Isomorphic is the scientific name for the â€Å"one-to-one correspondence between all elements in two or more living systems.† (page 89) There are other methods of research available. If animals and humans differ on a cellular level, why are†¦show more content†¦Aristotle believed that†¦there is a natural hierarchy of living beings. The different levels are determined by the abilities present in the beings due to their natures. (Animals and Ethics) However, those who subscribe to the philosophy of moral equality would argue that if we judge animals based on ability then we would have to judge humans on different levels as well. Would it be okay to treat an infant the same as a nonhuman animal because its abilities were at the same level? It is hard to deny animals moral status if you look at it from the moral equality standpoint. Is research on animals justified? Both Aristotle and Erasistratus used animals for research. â€Å"Galen, a physician in 2nd-century Rome, dissected pigs and goats and is known as the ‘father of vivisection’.† (lpag-biomed for the layperson) In the mid 1900’s Louis Pasteur discovered that microorganisms where responsible for diseases like chicken cholera and anthrax. He tested his hypothesis on animals and his research helped discover the need for immunizations against infectious diseases. (Botting Morrison, 2002, p.79) The National Institute of Health states that medical research benefits both animals and humans. Research on viruses helped create the Dog parvovirus vaccine. Research dealing with reproduction lead to breeding programs for endangered species. HIV/AIDS research aided the creation of the Cat leukemia vaccine. Animals played an important role in theShow MoreRelatedPost Traumatic Stress Disorder ( Ptsd ) Essay1747 Words   |  7 Pa gesdisorder is no longer just associated with veterans of war, but it has seen an increase in cases where women have been raped or sexually abused, or in children who have witnessed or been the victims of violence. The mental health care provider may use animal therapy as a supplement to medications and therapy, or may use it on its own. Post-traumatic stress disorder (PTSD) is a mental health condition that is triggered by a traumatic event. The person suffering from PTSD may have experienced this firsthandRead MoreNature And Pets On Our Health906 Words   |  4 Pageshealth, they are also known as a companion. Some people are discouraged by animals but could potentially be encouraged by them. Nature can reboot our minds and bodies. Natural environments leave people more relaxed. Both are very effective in their own way. Animals have a significant role in many people’s lives. Animals are also admired as companions. A companion is a person or animal with whom one spends a lot of time or with whom one travels. These companions can affect the quality of our livesRead MorePsychological And Psychosocial Benefits Of Pet Owners879 Words   |  4 PagesMcConnell, Brown, Shoda, Stayton Martin, (2011) did research that showed that psychological health, well-being, and happiness is higher in people who have a pet compared to people who do not have a pet. 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Dear Stella Free Essays

Dear Stella, I hope this letter finds you well. I am sorry about leaving so abruptly, but I was called away on urgent work. I have been sent to Crythin Gifford by Mr. We will write a custom essay sample on Dear Stella or any similar topic only for you Order Now Bentley to attend the funeral of Mrs. Alice Drablow, I also need to sort though all of her legal documents. Mrs. Drablow lived in a strange little house called Eel Marsh House. To get out to the house you must cross the Nine Lives Causeway, it is only accessible during low tide, otherwise it is covered by water, and impassable. The house is very strange, all on it’s own on a small island separated from the rest of the main land. At first I thought it to be quite beautiful but it has a scary if not dark side to it. Even Mrs. Drablow was a bit strange, she lives alone and no one from the village will speak of her. When I arrived Mr. Daily, the local landowner, took me to the Gifford Arms where I have been staying. I went to the funeral of Mrs. Drablow, on the way there I saw some school children and they had strange white pasty faces. When I arrived I noticed that there were very few people there. There was a woman in black clothes with a pasty white face, which I saw on the way back to the village and again on Eel Marsh Island. After the funeral of I went to Eel Marsh house, to start work. Mr. Keckwick took me across the causeway on a horse and trap. When we arrived at Eel Marsh House Keckwick left me and said he would return at five to collect me. I looked around the island; there is an old graveyard with some ruins of a small abbey. The names on the gravestones were all undecipherable because they were covered with various fungi’s. While looking around the graveyard I saw the mysterious Woman in Black, a cold feeling came over me like nothing I had ever felt before, but before I could approach her she ducked away under a headstone and disappeared. I don’t think you should worry about me I’m fine and I’m not worried about her. She was probably a figment of my imagination; the marsh mist was quite dense. After that went in to the house and I started work opening all the windows, to get some light. I searched thought the rooms to see what was in side the house. It has an old musty smell, all the furniture is old, and made of strong wood. It was about four, so I decided I would walk back to Crythin Gifford, Keckwick wouldn’t be back until five and the exercise would be good for me. As I started to walk along the causeway I noticed that it was getting darker and darker and the mist was drawing in, the sea mist was thick and salty. The further I got from the house the better I felt, but soon I couldn’t see it any more because of the mist. I thought about turning back but I would soon meet Keckwick and he could take me the rest of the way. The mist was soon playing tricks on my sight and hearing, I could hear a pony and trap coming a long the road to the causeway, and it went silent. I then heard noises of screaming like someone was drowning, I thought this was my imagination, I didn’t know how far it was to the other side of the causeway and the water was rising fast so I decided to turn back and head for the house. When I got back I was very worried and I was shaking. I sat down in one of the old musty chairs and had a drink, I must have fallen asleep because when I awoke someone was knocking on the door, when I opened it I saw Keckwick and the pony and trap. They were normal, still alive; it must have been my imagination about him drowning. He apologized for not coming to pick me up but he was unable to because of the sea mist, I was unlucky. I hope that everything in London is fine. There is no need for you to come down to Crythin Gifford, because I should be returning soon, I will go back to Eel Marsh House today and stay for a couple of days to finish all the work and send anything important back to Mr. Bentley. Hope to see you very soon. Yours Lovingly, Arthur How to cite Dear Stella, Papers

Macroeconomic Events

Question: Discuss about the Macroeconomic Events. Answer: Introduction It is true that, macroeconomics events take place around us each and every day. These macroeconomics events reflect the economy of the nation in which we survive. Moreover, various economy-wide events such as: GDP (Gross Domestic Product), inflationary economy, recessionary economy, fiscal policy, monetary policy, price levels, national income, etc. occur in the area of macroeconomics. Along with this, for this research essay, I would like to select an article The Economic Recovery: Past, Present, and Future by John C. Williams to discuss the macroeconomics events, economic models, and concepts in an effectual manner. Moreover, this essay would be valuable to show relation between the macroeconomics events, models, and concepts of the U.S. economy. Suitable Economic Concepts and Models to Analysis the Article In the context of the economy, numerous economic and model are used to analysis an article related to economy. This research article mainly emphasizes on the macroeconomics events such as: GDP, inflation, recession, fiscal policy, and monetary policy that occur around us every day (Lipsey Chrystal, 2011). Along with this, the economics concepts and models for example Expenditure Model, ASAD, and Money market diagram are very suitable to analysis the macroeconomic events of the article effectually. These all the economic models and concepts measure the economy of a nation accurately. The expenditure economic model is an effective model to estimate the GDP of the nation (Paulsen, Toutkoushian, 2006). This model involves all the major factors such as: investment, consumption, government spending, exports, and imports to recognize the actual position of the economy of a particular nation. On the other hand, AD-AS (Aggregate Demand and Aggregate Supply) model is an effectual macroeconomic model that determines real GDP as well as price levels in both short and long run. Along with this, the model also envisages the effects that various macroeconomics events will have on two important variables: real GDP as well as the price level of the economy of a nation. Moreover, the ADAS model measure the GDP rate, unemployment rate, and inflation fluctuations that exist in the economy of a nation. So, it is also an effective economic model that is valuable to analysis macroeconomics events properly (Michl, 2015). In addition to this, Money market model/diagram is an economic model that estimates the monetary and fiscal policy of a nation effectively. The model is also helpful in order to describe the supply and demand for money of a nation. This model also estimates the Real GDP, Interest Rate, and the Price Level of the nation. As a consequence, the above discussed are the econo mic concepts and models that would be appropriate to analysis the article effectually. Summary of the Article In this article, the author John C. Williams talks about the U.S. economy. The author also explains the major steps that the government of the nation has adopted and implemented to boost the economy of the nation. Along with this, in the research article, the author converses about the macroeconomic events such as: GDP, inflation, recession, fiscal policy, and monetary policy occurred in the economy of the nation. The major subject of concern is GDP of the nation. The author shows the impact of recession on the GDP of the nation (Williams, 2013). In this article, it is clear that, the U.S. economy is well into a period of continuous growth. But, after the five years of the recession, real GDP had not returned to somewhere it had been prior to the recession. The below diagram is helpful to show the cumulative changes in the real GDP of the nation: (Source: Williams, 2013). On the other hand, the author says that there are numerous economic factors those are influencing the rapid growth of the real GDP of nation. For example, business uncertainties, unemployment rate, poor response of the government, insecurity about the economic policy, and so on are economic factors those are creating trouble in the improvement of the GDP of the nation. Moreover, fiscal policy of the nation also pulled the economy since the beginning of the collapse (Williams, 2013). So, in this news article, the author only talks about the macroeconomic events that occur in the economy of a particular nation. Macroeconomics Challenges Faced By the Country On the basis of the selected news article, there are lots of macroeconomic challenges that are faced by the nation. For example, the biggest challenge is related to the GDP of the nation. The real GDP is not increasing as desired by the government of the nation. Moreover, economy uncertainty is also the other challenge in front of the nation. Increased unemployment rate, as well as interest rate is another macroeconomic challenge faced by the country. Also, feeble monetary policy and fiscal policy are the other challenges that exist in the economy of the nation (Williams, 2013). On the other hand, if we talk about the causes of these macroeconomic challenges or problems then we will only find recession in the root. Recessions are never pleasurable, but this one (recession 2008) was particularly harsh for the economy of the nations. So, just because of the recession, the economy has not recovered as fast as expected. Along with this, these macroeconomic challenges not only influenced the economy of the nation; but also influenced people and society of the nation. The increased unemployment rate and decreased income level created troubles in front of people. The standard of living of people has been declined just because of the macroeconomic challenges faced by the nation. Moreover, these problems also influenced the economic policies developed by the government to solve the macroeconomic issues. During the recession, the government lobbed a critical lifeline to the economy and responded vigorously. These all the things played critical roles to increase the macroeconomic challenges continuously. Linkage between Macroeconomic events and Economic Concepts Models There is a strong relationship between macroeconomic events and economic concepts/models. It is because of economic concepts/models are analytical tool that are only planned to portray the operations of the economy of a nation (Tucker, 2016). Along with this, the economic models play a significant role in order to look at the dynamics of aggregate quantities for example total income, total goods/services, the level of prices, the level of employment, etc. to boost the economy of the nation. In this article, macroeconomics events occurred in the economy of the nation. The absence of appropriate economic models can be considered a major reason of these growing challenges. It is because of recession cannot extremely influence the economy of a nation. If a nation uses economic models properly then recession cannot create macroeconomic challenges in front of nation. There is only need of effective economic models and cooperation of people to boost the economy of a nation (Williams, 2013). Conclusion On the basis of the above analysis, it can be said that, macroeconomic events or challenges may occur any time in the economy of a nation. These events influence the economy very badly. Moreover, it is also observed that, economic concepts and models play a major role to improve the economy and to solve the economic problem of nations in an effectual and a more comprehensive manner. References Lipsey, R., Chrystal, A. (2011). Economics. UK: OUP Oxford. Michl, T.R. (2015). Macroeconomic Theory: A Short Course: A Short Course. NY: Routledge. Paulsen, M. B., Toutkoushian, R. K. (2006). Overview of economic concepts, models, and methods for institutional research. New Directions for Institutional Research, 2006(132), 5-24. Tucker, I.B. (2016). Macroeconomics for Today. USA: Cengage Learning. Williams, J.C. (2013). The Economic Recovery: Past, Present, and Future. Retrieved From: https://www.frbsf.org/economic-research/publications/economic-letter/2013/july/economic-recovery-past-present-future/