Routines and Capabilities of Walt Disney Essay Example | Topics and Well Written Essays - 1500 words

Routines and Capabilities of Walt Disney - Essay Example The resources of Walt Disney are the firm’s most fundamental characteristics which are their tools and their personality. These are the individual assets of the firm such as items of capital equipment, employee skills, brand names, and the like. The resources are firm-specific assets that are useful for creating a competitive advantage which few competitors can acquire easily. A company that has resources that are valuable, rare, costly to imitate and organized to exploit resources, then the company can sustain its competitive advantage. Organisational resources can be classified into tangible and intangible resources. Tangible resources include cash, financial assets, land and capital equipment. Intangible resources include brand reputation, technology, employee skills and goodwill. Like most firms, Walt Disney recognises the intangible resources as the most valuable and most strategically important items. They invest in training and development of workers, research of new te chnologies, and marketing its brand.