Marketing-Advertising Agency

Review-AKQA Advertising Agency Toya M. Cornelious Grantham University Abstract The purpose of this paper is to tin an everywhereview and evaluation of the advertise chest of drawers AKQA. Reviewed will be the agencys whimsical aspects, strengths, and approach to marketing. AKQAs client itemisation will be discussed and as will their successes in advertising.   intro AKQA advertising agency was founded in 2001 by Ajaz Ahmed and Tom Bedecarré who structured two companies together to fix what is today cognise as AKQA (Wikipedia.com, 2012). The initials AKQA are not in public known to viewpoint for anything and there has been some mystery to the highest degree the origin of the AKQA charge (Zaremba, 2009). Some speculate that it stands for all known questions answered others say it stands for the initials of the accepted founders but no one has do the real pith public (Zaremba, 2009). AKQA grew from the basement of the industry to be one of the largest supreme agencies in the world (Smith, 2012). AKQA now employs over 1,200 people, and their revenue is nearly $250 million (Smith, 2012). AKQA quickly crystallizeed global condition with branches in San Francisco, new York, Washington DC, Germany, and Amsterdam (Zaremba, 2009).

AKQA specializes in digital advertising and campaigns closely often through complaisant media outlets. They necessitate many known clients such as Nike, Ferrari, Heineken, Volkswagen, Visa, Unilever, Warner Brothers, and Gap to name a a couple of(prenomina l) (AKQA.com, 2012). Overview As de! scribed on their website, AKQAs advertising strategy is to use what they describe as sextuplet core strengths in arrange to provide advertising in a social media environment (AKQA.com, 2012). The strengths are identified as reach, engagement, consideration, conversion, loyalty, and advocacy (AKQA.com, 2012). AKQAs first strategy is reach (AKQA.com, 2012). This is to gain fans and maximize familiarity interaction. In essence, it is...If you want to get a full essay, order it on our website: BestEssayCheap.com

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