Perception and Individual Decision Making

CHAPTER 5 PERCEPTION AND INDIVIDUAL DECISION MAKING nurture OBJECTIVES after(prenominal) studying this chapter, students should be able to: 1.Explain how two masses good deal see the same thing and interpret it differently 2. pick up the three determinants of attri just nowion 3.Describe how shortcuts can assist in or distort our judgment of others 4.Explain how perception affects the stopping point-making process 5.Outline the vi steps in the rational termination-making model 6.Describe the actions of the boundedly rational conclusiveness maker 7.Identify the conditions in which individuals are most likely to rule intuition in ratiocination making 8.Describe four styles of finding making 9.Define heuristics, and explain how they bias decisions 10.Contrast the three good decision criteria TEXT OUTLINE I. Introduction A. The Intel Decision Blunder 1. evanesce of 1994 2. The executive director co- gear uper and chief executive officer at the time, Andrew orchard 3. The powerful Pentium chip had become the brains in more(prenominal) than 4 million personal figurers. 4. In late October 1994, a professor in Virginia discovered a taint in the Pentium chip. a) In division problems involving very large numbers, the solution was incorrect. b) Intel admitted that it had found the deface four months earlier and had corrected it. 5.

A shrimpy but vocal group of customers and computer industry advocates were non happy. a) They sine qua noned Intel to renew all the flawed chips. b) orchard and his executive tea! m approached the abridge as an engineering problem. c) They would replace amiss(p) Pentium chips, but only if computer owners could demonstrate that they really need an extra margin of accuracy. d) Grove considered the issue closed. 6. Consumers were angry. 7. Under pressure, Grove again met with his senior executive group to analyze the problem, and they resolved to hold their ground. They described the flaw as minor. a) Intels stance...If you want to get a liberal essay, order it on our website: BestEssayCheap.com

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