Indu! cing youths and adolescents to quit smoking is easier beca spend a significantly large number of them have been introduced to smoking very lately and an overtake majority of them - more than 90 percent , express their wish to quit smoking when sure of its possible and manifest dangersCommunication and intervention strategyResearchers mingled in the anti-smoking campaign have almost unanimously agreed on the overwhelming affair that media plays in attracting teenagers towards smoking (Beltramini and Bridge , 2001 Tobacco advertisements and promotional programs appertain very easily with adolescents preferences in fact , a self-coloured body of literature on the subject is of sign perspicacity that tobacco industry launches various colorful , attractive and enticing advertising and promotional campaign that specifically target youngsters (Smith and Sttuts , 2006 . Therefore in to give rise a really do communication intervention strategy , it is very helpful to guinea fow l pig the attemptes taken by tobacco industry and accordingly develop a counter strategy that speaks in the resembling verbiage of the advertisers , but to a different tune and meaningThere are a number of theories in mass communication theme that suggest a direct people centric approach , especially when the target audience is sufficiently large , and the provide is colligate to the cause of public reform and social health (Rice and Atkins . procedure of media tools has more appeals for anti-tobacco campaigners as youngsters relate easily to the media tools that they are intimately familiar with . The success of a media campaign among youngsters is already show by Klien Havens and Carlson (2001 , through their cessation campaign that involved use of telephone surveys and advertisements that aimed to dispel the misleading messages sent by tobacco strategy . The success of the cessation campaign was apparent when a majority of adolescents expressed their eagerness to...If y ou want to get a full essay, order it on our website:! BestEssayCheap.com
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