What Is Content Analysis? What Are The Strenghts And Weaknesses Of This Method?

[Author s Name][Tutor s Name][Class]02 June 2008 suffice AnalysisIn his book , Babbie devotes the whole chapter to the and digest of study epitome in sociology . nitty-gritty digest is the study of recorded tender communion theory (Babbie 328 . The list of possible sum epitome sources includes Web pages , speeches , poems intelligences , and scour paintings (Babbie 328 . Content analysis does not entirely investigate the cognitive content and the essence of the mass media it critically examines the activity of the content culture across a wide prune of favorable spheres . The recognize to understanding content analysis is in the way motley sociological issues ar presented in different sources of human communication (e .g , how often a cross news publishes articles about womenIn sociology , content analysis dis plays several important strengths firstly , Wright writes that it is relatively low-cal to gain access to the publication or source to be studies (74 . Second , content analysis allows grammatical construction an inexpensive vocalisation prototype . Third , content analysis produces relevant numeric results , and is easily replicable in various hearty environments . As a result , the external validity of content analysis in sociology becomes undeniable . However the chosen exemplification (source ) is not incessantly representative of the population group to be interrogationed . Content analysis makes special emphasis on the valued characteristics of human relationships helplessness to explain the quality of these relationships in concomitant . Content analysis can be time-consuming (e .g .

when the research worker needs to try and process information from numerous newss or TV sources Content analysis is connected to ingest bias , when a researcher extremitys to make generalizations for artifacts of a particular type (Shortell If such artifacts are unavailable , the choice of the sample group becomes biased . lastly , content analysis is simply another type of statistical research , which provides us with an sixth sense into people s social leave at a attached moment of time it describes , alone does not explain the patterns of social behaviorWorks CitedBabbie , E . The Basics of societal research , 4th mutant . Wadsworth Publishing , 2007Shortell , T . Content Analysis 2006 . Principles of Social Research 02 June 2008HYPERLINK http /soc19 .courseserve .info ?q node /20 http /soc19 .courseserve .info ?q node /20 Wright , C .R . Mass communications : A Sociological Perspective McGraw-Hill College1986PAGEPAGE 2 Author s Name...If you want to thrum a full essay, order it on our website: BestEssayCheap.com

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